Social Media · 2024–2025
Wanpy, Taste of the Wild & ARTA
Social Media Management for Consumer & B2B Brands
Ongoing social media management across consumer pet brands, a B2B exhibition contractor, and our own group brands — content planned, produced, and published entirely in-house.
- Client
- Wanpy, Taste of the Wild & ARTA
- Category
- Social Media
- Year
- 2024–2025
- Location
- Indonesia
The challenge
Running several brand accounts at once exposes the weakness of most social agencies: they run out of original material. Stock imagery and recycled assets creep in, and within a few months every feed starts to look like every other feed. Each of these brands also speaks to a completely different audience — pet owners, exhibition clients, and couples — so one content formula could not be stretched across all of them.
Deliverables
- Monthly content calendars per brand
- Original photo, video, and design assets
- Feed layout and story templates
- Caption writing and publishing
- Monthly performance reporting
Related solutions
How we approached it
- 01
Built a separate visual system for each brand: bold red and product-forward for Wanpy, warm and outdoors-led for Taste of the Wild, clean and technical for ARTA.
- 02
Produced every asset ourselves — photography, video, and design — instead of buying stock, so the feeds never drift out of character.
- 03
Planned content in monthly calendars covering campaign moments, product launches, and seasonal hooks like International Dog Day.
- 04
Mixed formats deliberately: carousels for education, Reels for reach, and static posts for announcements.
- 05
Kept a consistent grid rhythm so each profile reads as a designed whole rather than a stream of unrelated posts.
Gallery
