Brand · 2025
SC Johnson
Brand Ambassador Shoot for Autan & Baygon
Brand ambassador assets for two of SC Johnson's biggest names — Autan and Baygon — running simultaneously across billboards, out-of-home, marketing kits, and social media.
- Client
- SC Johnson
- Category
- Brand
- Year
- 2025
- Location
- Studio, Jakarta
The challenge
One shoot had to deliver assets for four channels with technical demands that pull against each other. Billboards need very high resolution and a horizontal frame with empty space for copy; Instagram needs a tight vertical crop. Producing both in a single shoot day meant every pose had to be planned for two orientations from the outset.
Deliverables
- High-resolution billboard and out-of-home assets
- Marketing kit assets for the sales team
- Vertical and square social media content
- Product photography with talent
Related solutions
How we approached it
- 01
Built a shot list that mapped every pose to the channel it was serving, so no setup was wasted.
- 02
Used solid backdrops matched to each brand's identity — green for Autan, red for Baygon — keeping the product clean against the background.
- 03
Locked the studio lighting for the entire session so all the assets could sit together in one campaign without looking like separate shoots.
- 04
Captured each key pose horizontally and vertically back to back.
- 05
Left deliberate negative space in every frame for the client's design team to place copy and logos.
Gallery
