PGN — Perusahaan Gas Negara

The challenge

The brief combined two needs with very different characters in a single production run. Board portraits called for a formal, authoritative tone suited to official documents, while the website material needed to feel more open and approachable. Both still had to read as one company.

Deliverables

• Board of Directors and Board of Commissioners photography
• Individual portraits
• Website visual assets
• Group photos in multiple formations

Related solutions

How we approached it

1. 01

   Built two separate lighting setups within one shoot day to serve both needs.

2. 02

   Used the company's corporate colour palette as the thread tying all the material together.

3. 03

   Shot group photos in several formations to give the design team layout flexibility.

4. 04

   Prepared specific compositions with empty space reserved for website banners.