Kalbis Institute

The challenge

Education marketing speaks to two audiences at once who judge by different criteria: prospective students who want an appealing picture of campus life, and parents looking for evidence of academic seriousness. One set of assets has to convince both without sacrificing either.

Deliverables

• New student admissions campaign assets
• Marketing kit imagery
• Social media content
• Campus atmosphere photography

Related solutions

How we approached it

1. 01

   Showed students in study situations that still felt alive rather than posed.

2. 02

   Applied the campus colour identity consistently across every asset.

3. 03

   Prepared compositions leaving room for programme offer copy.

4. 04

   Produced multiple ratios to serve both print and digital needs.